Marketing Mix and New Product Diffusion Models
نویسندگان
چکیده
In this paper we analyze the relationship between marketing mix and new product diffusion models. The goal is to obtain a general model that incorporates classic 4Ps of Marketing Mix: Product, Price, Place, Promotion. An empirical study was conducted using mobile broadband adoption data in Japan.
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ژورنال
عنوان ژورنال: Procedia Computer Science
سال: 2022
ISSN: ['1877-0509']
DOI: https://doi.org/10.1016/j.procs.2022.08.107